Our Baits

Purpose-built soft plastics designed for real water, real pressure, and real bites.

Built With Purpose

Baitlicious soft plastics are designed around action, durability, and confidence. No filler designs—just baits that fish clean, rig easily, and hold up when it matters.

Worms

From finesse presentations to power fishing, Baitlicious worms are tuned for natural movement and reliable hook-ups.

  • Excellent tail action
  • Durable hook holds
  • Ideal for wacky, Texas, and finesse rigs

Creature Baits

Designed for cover, structure, and pressured fish. Baitlicious creature baits offer controlled movement with just enough flare to trigger strikes.

  • Compact but aggressive profiles
  • Great for flipping, pitching, and dragging
  • Balanced for slow or fast retrieves

Swimbaits

Natural profiles with a consistent thump. Built to track straight and fish confidently in freshwater and light saltwater.

  • Balanced paddle tails
  • Reliable body roll
  • Excellent on jig heads or weighted hooks

Fish Them Your Way

Whether you’re fishing lakes, rivers, or inshore edges, Baitlicious baits are built to perform.

Where to Buy