Baitlicious® Soft Plastic Baits
Precision-poured. Field-tested. Made to get crushed.
Designed by Anglers
Every bait starts with real water feedback—action, feel, and hook-up performance.
Made in the USA
Small-batch, quality-driven pours built for consistency and confidence.
Salt-Bagged for Longevity
Protected in the bag—ready on the water. Salt rinses off with the first cast.
Featured Baits
A quick look at what Baitlicious is known for—purpose-built plastics that fish clean and get bit.
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Why Baitlicious?
Baitlicious is built around performance-first soft plastics: reliable action, durable pours, and fish-ready colors. From Florida waters to nationwide bites, our focus is simple—baits that work where it counts.
- Plastic formulation tuned for action and feel
- Durability where it matters (hook holds, tails, and rigs)
- Color choices built for clarity, stain, and pressure
- Salt-bagged storage to protect baits in the pack
Field Tested
Real feedback from anglers who fish hard—lakes, rivers, and inshore edges.
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Ready to Fish Baitlicious?
Find a dealer, shop online, or follow along for new pours, color drops, and field updates.