Baitlicious™ — Premium Soft Plastic Baits & Lures Made in the USA
Welcome to Baitlicious, where passion meets performance. We manufacture high-quality soft plastic baits and lures for all types of freshwater and inshore saltwater fishing.
100% Made in the USA — Proudly manufactured in Florida using premium American materials.
Custom-Blended Plastisol — Our proprietary blends ensure lifelike movement, superior softness, and unmatched durability.
Hand-Poured Precision — Each bait is carefully crafted for consistency, color accuracy, and irresistible action.
Versatile Designs — From creature baits and stick worms to paddle tails and shrimp imitations, we have baits for every species and water condition.
Trusted by Freshwater and Saltwater Anglers — Designed to perform in lakes, rivers, flats, and estuaries across the country.
Fishing Baits That Work Where You Fish
No matter your target, Baitlicious soft plastics are built to produce strikes. Our lineup covers every style and technique:
Bass Fishing Baits — Perfect for flipping, pitching, Carolina rigs, or topwater action.
Saltwater Lures — Proven patterns for redfish, trout, snook, and tarpon in shallow or coastal waters.
Multi-Species Options — Soft jerkbaits, swimbaits, and grubs that attract crappie, panfish, and walleye.
Each bait undergoes rigorous testing to ensure true action, lasting color, and salt or scent infusion that keeps fish hanging on longer.
American Quality. Florida Innovation.
At Baitlicious, we believe better baits make better anglers. That’s why we combine Florida-inspired design with modern lure-making technology. Our baits are poured using advanced molds and pigments that resist tearing and fading — because we know the best fishing days shouldn’t end early.
Shop Baitlicious Soft Plastics
Explore our collections of:
Freshwater Bass Baits
Saltwater Shrimp & Paddle Tails
Creature Baits & Craws
Custom Color Series
Every order ships fast from Florida. Whether you’re stocking your tackle box or outfitting your guide service, Baitlicious delivers quality, consistency, and fish-catching confidence.
Join the Baitlicious Crew
Stay connected with exclusive updates, new bait drops, and pro-level tips for getting the most out of your soft plastics. Follow us on social media and tag your best catches with #BaitliciousNation.
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