Soft Plastic Baits Made in the USA
Our Process — Precision Poured. Performance Proven.
How Baitlicious Soft Plastics Are Made
At Baitlicious, every lure starts with a purpose: to help anglers catch more fish and enjoy better performance on the water. Our process blends modern innovation, American-made materials, and hands-on craftsmanship to produce soft plastic baits that outperform and outlast.
Here’s how we make it happen:
1. Premium Materials
Everything begins with American-made plastisol, custom-formulated to achieve the perfect balance of softness, flexibility, and durability. This material resists tearing, fading, and deformation, ensuring your bait keeps its shape and lifelike movement strike after strike.
Our proprietary plastisol blends give every lure a natural feel and swimming action, helping you get more hookups and fewer missed opportunities.
2. Hand-Poured Craftsmanship
Each bait we make is hand-poured with precision, ensuring consistent shapes, thickness, and action. Unlike mass-produced factory baits, Baitlicious soft plastics receive the kind of attention only true lure makers can give.
This careful process allows us to replicate realistic baitfish motion, from the flutter of a paddle tail to the crawl of a creature bait. Every detail counts — and that’s what makes the difference underwater.
3. Realistic Colors and Finishes
Color is more than looks — it’s presentation. Our team mixes custom pigments and glitter combinations inspired by Florida’s diverse waters, from bass-filled lakes and cypress swamps to shallow saltwater flats.
Each color is field-tested by experienced anglers to ensure visibility, flash, and realism across different light and water conditions. Whether you’re working a slow retrieve or burning across grass lines, Baitlicious colors stay vibrant, natural, and effective.
4. Testing and Quality Control
Before a Baitlicious bait ever reaches your tackle box, it’s tested by real anglers — not machines. We inspect every batch for:
Action and balance in the water
Scent retention and durability
Color uniformity and finish quality
If a bait doesn’t perform up to our standards, it never ships. Because when your reputation is built on performance, every detail matters.
5. Packaged in Salt for Longevity and Performance
We take packaging as seriously as production. Unlike many brands that soak their soft plastics in oil-based preservatives, which can break down the material and shorten bait life, Baitlicious uses a proprietary salt-packing process.
Our salt-packed soft plastics:
Maintain softness and lifelike texture
Offer a natural scent that fish hold onto longer
Resist chemical degradation and color loss
Stay fresh, flexible, and ready to fish
Each pack is sealed to preserve freshness, salt content, and color integrity, ensuring your lures perform perfectly — whether you open them tomorrow or months from now.
With Baitlicious, you get longer-lasting, tournament-ready baits designed to perform cast after cast.
Made Right. Made to Catch. Made in the USA.
From design to pour to packaging, every Baitlicious soft plastic is crafted in Florida, USA, using locally sourced materials and tested in real fishing environments. Whether you’re chasing largemouth bass in freshwater or redfish and snook inshore, you can trust that your Baitlicious lures were made the right way — every time.
Experience the Baitlicious Difference
When you fish with Baitlicious, you’re not just using another soft plastic bait — you’re casting a product of precision, performance, and pride.